Generating traffic instantly with Google Advertising
In addition to listing your site on the free search engine, Google offers site owners the opportunity to purchase advertising targeted to their specific keywords.
Google's Adwords program http://www.google.com/ads is a pay per click system, meaning you pay a pre-set amount for every visitor that clicks on your ad and goes to your site. This allows you to get in front of your searching audience right away. The free search engine submission can take several weeks to list a new site and even when you are listed there is no guarantee you will have a good position. With Adwords you can control the amount of exposure your site gets. Of course, there is a cost involved. Even if you have a modest advertising budget you can get started in Adwords with no long term commitment and as little as $5. Realistically, you will want a budget of about $200 to get to a good start. Depending on how much competition there is for your key phrases, you can pay from 50 cents per click and up.
Adwords displays your small advertisement on the right side of the search results. A well written ad will make a big difference in the type of visitor that clicks to your site. The goal is to entice the likely customer to click to your site, while avoiding those who are not likely to buy. The key is in the selection of key phrases and in the copy of your ad.
Selection of Key Phrases
You will want to select key phrases that narrow down the target search where you want your ad to appear. Focus on regional key words such as your city and state if your target customer is more likely to be local. Also use phrases for specific products that the customer may be looking for. You can use a number of key phrases in Adwords to trigger display of your add so that you can get fairly specific with each phrase.
Ad Copywriting
As a general rule you want to include your most common key phrase in your ad. Searchers tend to click on ads that contain one or more of their searched words. So if your search term is "web design Columbus" then you will want to use "web design" in the ad. You have two lines with about 25 characters each so you have to be very concise. Rewrite your ad several times to condense it down to the basic message. Include a compelling words like: low cost, boost profits, discount prices to get the buyers attention. Keep in mind not to attract the wrong kind of shopper to your site. Google lets you try out several ads at one time. You can change the key phrases or ad copy anytime to adjust for what is working and what is not. They offer a set of reporting tools to allow you to see exactly what is most effective.
While not a substitute for a good listing in Google search engine, Adwords program offers the business person a good tool to generate traffic affordably.
For more info on Google AdWords visit their site at http://www.google.com/ads
Google's Adwords program http://www.google.com/ads is a pay per click system, meaning you pay a pre-set amount for every visitor that clicks on your ad and goes to your site. This allows you to get in front of your searching audience right away. The free search engine submission can take several weeks to list a new site and even when you are listed there is no guarantee you will have a good position. With Adwords you can control the amount of exposure your site gets. Of course, there is a cost involved. Even if you have a modest advertising budget you can get started in Adwords with no long term commitment and as little as $5. Realistically, you will want a budget of about $200 to get to a good start. Depending on how much competition there is for your key phrases, you can pay from 50 cents per click and up.
Adwords displays your small advertisement on the right side of the search results. A well written ad will make a big difference in the type of visitor that clicks to your site. The goal is to entice the likely customer to click to your site, while avoiding those who are not likely to buy. The key is in the selection of key phrases and in the copy of your ad.
Selection of Key Phrases
You will want to select key phrases that narrow down the target search where you want your ad to appear. Focus on regional key words such as your city and state if your target customer is more likely to be local. Also use phrases for specific products that the customer may be looking for. You can use a number of key phrases in Adwords to trigger display of your add so that you can get fairly specific with each phrase.
Ad Copywriting
As a general rule you want to include your most common key phrase in your ad. Searchers tend to click on ads that contain one or more of their searched words. So if your search term is "web design Columbus" then you will want to use "web design" in the ad. You have two lines with about 25 characters each so you have to be very concise. Rewrite your ad several times to condense it down to the basic message. Include a compelling words like: low cost, boost profits, discount prices to get the buyers attention. Keep in mind not to attract the wrong kind of shopper to your site. Google lets you try out several ads at one time. You can change the key phrases or ad copy anytime to adjust for what is working and what is not. They offer a set of reporting tools to allow you to see exactly what is most effective.
While not a substitute for a good listing in Google search engine, Adwords program offers the business person a good tool to generate traffic affordably.
For more info on Google AdWords visit their site at http://www.google.com/ads
posted by Mayda Sanchez at 4:11 PM
